Quattro secondi di attesa

Quattro secondi è il tempo che un visitatore/acquirente è disposto ad aspettare per il caricamento di una pagina web prima di abbandonare il sito.

Lo rivela  un rapporto commissionato da Akamai Technologies alla JupiterResearch.

Based on the feedback of 1,058 online shoppers that were surveyed during the first half of 2006, JupiterResearch offers the following analysis:

• The consequences for an online retailer whose site underperforms include diminished goodwill, negative brand perception, and, most important, significant loss in overall sales.
• Online shopper loyalty is contingent upon quick page loading, especially for high-spending shoppers and those with greater tenure.
• JupiterResearch recommends that retailers make every effort to keep page rendering to no longer than four seconds.

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